COUNT THE KICKS
KNOWLEDGE HUB
AI
THE CHALLENGE
Count the Kicks is dedicated to educating and empowering expectant parents to track their baby’s movements during pregnancy, an important step in preventing stillbirth. As part of their ongoing mission to enhance user experience and accessibility, Count the Kicks wanted to introduce an AI assistant that could provide instant, reliable answers to common questions about fetal movement patterns and app usage.
THE SOLUTION
To enhance the support provided to expectant parents, we developed Ask Ana, an AI-powered virtual assistant integrated into the Count the Kicks platform. Key features of Ask Ana include:
Instant, Research-Based Answers: Provides immediate responses to questions about fetal movement patterns, stillbirth risks, and prevention strategies, drawing from curated research and vetted sources.
Effective Fetal Movement Monitoring: Guides users on how to monitor their baby's movements effectively.
Multi-Platform Accessibility: Accessible directly within the Count the Kicks app and via web browsers at countthekicks.ai, ensuring support is available whenever and wherever needed.
User-Friendly Interaction: Engages in natural language conversations, allowing users to type questions or concerns and receive prompt, informative responses.
Educational Support: Offers information on stillbirth risks and prevention, empowering expectant parents with knowledge to support healthy pregnancies.
THE IMPACT
‘Ask Ana’ has transformed how Count the Kicks supports expectant parents, improving maternal and fetal health by reducing stillbirths and complications. Recognized by the Clinton Foundation’s Global Initiative commitment to action, this innovation has positioned Count the Kicks as a leader in maternal care.